Model selection without theatre
Learn when last-click, linear, time-decay, and data-driven approaches help — and when they quietly mislead.
Signal Engine Base
Attribution that survives a board meeting
We train marketers and analysts to build business analytics workflows that explain which channels, creatives, and touchpoints actually influence revenue.
Built for people who already export CSVs — and need a cleaner story from click to conversion.
What teams leave with
Not another abstract funnel theory deck — working models you can defend when finance asks for proof.
Journey maps tied to spend
Connect campaign logs, CRM stages, and offline assists so attribution reflects how buyers actually move in your market.
Reporting that finance trusts
Translate lift, incremental return, and confidence ranges into language stakeholders will reuse in planning cycles.
127
UK marketers coached through live attribution rebuilds
18 mo
Average learner support window after course completion
3.8×
Median improvement in documented channel ROI clarity
Featured programmes
Start with a focused build
Each programme centres on business analytics for marketing attribution analysis — with worksheets you keep.
Marketing Attribution Studio
Design, stress-test, and present a full attribution framework for a real product or brand portfolio.
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Multi-Touch Diagnostics Sprint
Audit an existing model, locate leakage in tracking, and produce a remediation brief for engineering and media.
See all courses“After Attribution Studio we finally stopped arguing about last-click vanity and started reallocating paid search with a shared model.”
Helena completed Marketing Attribution Studio in spring cohort. She notes the spreadsheet templates needed local CRM field mapping before they clicked — expected for mid-market stacks.
Ready to rebuild the signal path
Talk through your current stack, or join a cohort when you want structured practice.